Friday, February 29, 2008

Information is valuable. Are you protecting yours?




"Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools."
- Marshall McLuhan

Security. It seems like I can’t have a conversation about technology lately without hearing that word. Everyone is worried about security… and with good reason. In the age of information, few things are more valuable, or sought after than your information. As such there are literally millions of people out there after your information, and millions more making a good living building products to stop them from getting it. Although now it seems as though there are almost as many ways to lose your data, either by accident or otherwise, here’s the good news; you can protect yourself and your data, and it’s not really that difficult. Let’s look at some of the most common threats.


Data loss. In this brave new world of viruses and spyware, hackers and identity theft, believe it or not I see more data lost through outright negligence than anything else. The fact is, having your information stolen is certainly a real concern but having a hard drive crash without a backup is a lot more common. And although having a hard drive go down probably won’t result in your bank account getting cleaned out, it can certainly be extremely damaging. Let me put it this way; pretty much every hard drive out there is spinning at 7,200 RPMs, and at this speed will inevitably fail within a few years out of the factory. I’ve seen some hard drives last upwards of seven years, but I’ve seen many, many more die after fewer than three – more often than not without warning, and without the possibility of data recovery, at least not at a price any non-oil company exec could afford.

The tremendous growth in laptop sales only amplifies this reality – hard drives that are constantly being bumped around invariably die much more quickly – I’ve personally lost probably five hard drives in laptops over the past few years – no kidding. Your hard drive is without question the most likely component in your computer to fail, and someday it will, guaranteed. A recent study by Google showed that approximately one in fourteen hard drives fails per year – not great odds for your hard drive. Knowing this, not having critical data stored on something other than a single hard drive can be seen as nothing short of negligent. Whether backing up to tape, DVD, data cartridge, USB memory stick, even a second hard drive, you must backup somehow. If you’re a business, you must have a comprehensive backup plan and you should get notification confirming your backups are being completed successfully every day. If your IT person or service provider is not giving you written confirmation that your backup is working, you might as well start crossing your fingers.

I don’t really know what part of human psychology it is that tends to ignore things until they’re a problem but in this area a problem can mean the end of your business. Crossing your fingers probably won’t help when you’re trying to figure out just how exactly you’re going to rebuild your client list from scratch, or determine how to get that P&L statement which no longer exists to the bank. To put things in context, an external hard drive runs something like a hundred bucks. A managed backup plan is insurance for your data. How much is your car worth? How much do you pay for insurance? How much is your data worth and how much do you pay for insuring that? Think about it.

Outside Threats, Inside Threats

Not having a comprehensive network and internet security plan is possibly as dangerous, if not more dangerous than not having a backup plan. With literally billions of records compromised each year this is not just someone else’s problem. Failure to recognize virus and spyware threats, the existence and effectiveness of hackers, wireless security, even security breaches from employees can definitely be classified as risky if not downright negligent. Firewalls are built for a reason; there are 12 year old kids out there who can compromise your server before getting through their “fun size” bag of Cheetos. And it’s not just individuals trying to get into your server, there are large, well funded organizations out there that would love to get the info in your databases; here, there, on the other side of the world. The U.S. suffered an estimated $8 billion in costs to consumers alone over the past two years due to information security breaches. Where viruses used to be written by kids looking for some sinister sort of recognition for their achievements, they’re often now the product of a team of programmers looking to fund their cause.

How many of your employees have access to customer records, credit card numbers? These threats don’t always come from a country whose name you can’t pronounce – sometimes they come from the person sitting right next to you. Is your network secure? Can employees get into network folders that might compromise your customers’ privacy? Is your wireless locked down or can the guy parked in the teardrop window van outside log himself onto your network? If you can’t answer these questions you might as well leave your front door unlocked when you close up shop tonight. Do you think it’s more likely someone will walk by, try your door and proceed to clean you out, or that someone on the other side of the world has a computer running a program to scan every security vulnerability your network might have while deciding what color his new BMW is going to be? Considering there are tens of millions of computers online, I’d say the latter may be a better bet.

So what can you do about it? Antivirus, antispyware, firewalls, wireless – “I don’t know how to deal with this stuff, let alone know what most of these things are!” you say. That’s fine, and you probably shouldn’t take too much time to learn – you’ve got better things to worry about, like how much longer 12 miles per gallon is going to work for your budget. But ignoring it isn’t fine. Find an expert and demand satisfaction! Demand a report on security. Is your firewall locked down? Prove it. Are your files safe from that new guy you just hired that always smells like a rock concert? Prove it. Is your antivirus updated? When? If it’s been a week since you got an update, you may want to rethink your strategy – many antivirus companies issue hourly updates – for a reason. If your IT guy can’t show you a legitimate report on the state of your network security, find a new IT guy or find a managed service provider who can. You don’t need to spend a fortune here, but it may cost you one if you don’t deal with it.

You lock your doors at night. You put your money in a safe. You pay your government for your protection. In the information age, information is valuable, very valuable. Lock it up. Keep it safe. Get the information you need to protect the information you possess.

If you’d like more information about protecting your information assets, feel free to call me at 734.3400 X-150 or contact me via e-mail at edonofrio@nwcomputer.us






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Friday, February 22, 2008

Mass Consumerism and Chris Jordan


Our world seems to be continuing down the path of consumerism. It was very interesting to listen to Chris Jordan talk on http://www.inhabitat.com/ about mass consumerism and the fundamental mind shift that needs to occur in order for our culture to get out of the mass consumption/disposal mind set.

Watch the interview here

If you haven't seen Chris Jordan's incredible digital photographs depicting mass consumption head over to http://www.chrisjordan.com/ and prepare to be shocked.





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Monday, February 11, 2008

Best Computer-Repair Service 5 Years in a Row

The readers of the Bellingham Business Journal have named Northwest Computer "Best computer-repair service" in Bellingham for the 5th year in a row!

Congratulations to our hardworking technicians who won’t quit until the job is done right.

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Tech trends: easier Web sites, more services

Technology for 2008: Web development to become more user-friendly
Isaac Bonnell

On Friday Jan. 18, more than 100 people crowded into the Squalicum Boathouse to have lunch and to see Mark Anderson. Usually such a Bellingham crowd only amasses for a controversial public meeting or a big name musical act. But Anderson doesn’t do music or local issues.
Rather, Anderson is a renowned futurist. He owns and operates Strategic News Service, a newsletter about technology and investing. His business is the business of tomorrow. And on that sunny day in Zuanich Point Park, he spoke about his predictions for 2008 as they pertain to technology.
The event marked Anderson’s fourth appearance in Bellingham as a guest speaker for the Technology Alliance Group, a local advocacy group that hosted the event. Though much of his presentation focused on the big picture — from climate crisis to the world economy — his predictions for this year touched on things that affect everyday life.
For example, he predicted that cell phones and the Internet will continue to merge into one device. The Web will become so commonplace that people will stop referring to it as the Web. Small personal computers, similar to the iPhone, will catch on. He also predicted that the United States will expand its Internet bandwidth, and streaming television will come with that expansion.
Inspired by Anderson’s predictions, the BBJ asked two local companies what predictions they have for the technology sector this year.




Web sites will be easier to build
Patrice Valentine, who owns Net Solutions North America, said she expects 2008 to be the year that businesses take Web development into their own hands.
“It’s becoming cheaper and cheaper,” she said. “It used to be that we didn’t do a Web site for less that $12,000. Now you need less than $1,000 and it can be done in a week or two.”
Not only is launching a Web site cheaper, but it is also easier to do nowadays. Rather than hiring out a Web developer to run a company Web site, many companies are already taking the initiative to run their Web site in-house, Valentine said.
“The biggest complaint I hear in this industry is that their Web developer disappeared and is holding their Web site hostage,” Valentine said. “The other complaint is that they don’t know how to use [the software].”
Designing a Web site doesn’t have to be scary, Valentine said. An increasing amount of Web development software is starting to mimic programs that users are already familiar with, such as Microsoft Office. In turn, people are less scared to learn the programs and venture out on their own.
“Anyone can call themselves a Web developer,” Valentine said. “Plus, I think consumers are getting a little smarter about Web design.”
Net Solutions, which is headquartered in Bellingham, offers several Web development products aimed at getting people familiar with the creation and upkeep of Web sites. The logic behind such products is that the more people within a business who know how to operate the program, the less likely the Web site is to suffer if the one person who runs the site is not there. Plus, the site will be a more organic product if more staff are involved in its creation and upkeep.
“We give people control of their Web site,” Valentine said, “which isn’t always good. Some people can make some really ugly Web sites.”
Aesthetics aside, Valentine said many businesses these days are looking beyond designing a pretty Web site and more toward entering the world of e-commerce. Purchasing goods and services off of the Internet is no longer a neat alternative to normal shopping; it’s becoming commonplace.
In an age where digital documents often outnumber physical documents in the workplace, incorporating e-commerce will also make work more efficient, Valentine said. For example, Net Solutions is currently working with a local candy distributor to add e-commerce to their Web site.
“Even though they do mostly wholesale, they’re trying to train their wholesale clients to go online and order,” she said. “It streamlines their orders.”
Though 2008 may be the year in which more people venture into the realm of Web design and e-commerce on their own, Valentine said there is still a market for custom Web developers.
“More and more people are looking for that one person or one company who can solve all of their problems,” she said.

Remote computer repair will catch on
Northwest Computer is one such company that is looking to solve all of your computer problems. And thanks to the spread of high-speed Internet and advances in networking software, company vice president Ethan D’Ononfrio said he predicts this year to be the year people change the way they think about the computer service industry.
But in order to know where the industry is going, it’s important to know where it’s been. D’Ononfrio calls the old model of computer support the “break-fix” model. It’s related to the motto “if it ain’t broke, don’t fix it.”
“It’s like not changing your oil [in your car],” he said. “After five years of not changing your oil, you’re going to really wish you had changed your oil.”
The new model D’Onofrio expects to catch on is called managed services and it operates much like preventative maintenance or the insurance industry. For a flat monthly rate, the staff at Northwest Computer will remotely monitor your computer to make sure that you have the most up-to-date security patches and will also be on hand to address any problems, if (and when) they occur.
This overrides the old model, where businesses often had to hire out for a technician once problems have already occurred. That technician would then have to drive to their office and spend several hours diagnosing and fixing the problem. All of that can now be done from within one location.
“We can even go so far as to put a little icon in where an end user can submit a trouble ticket,” D’Onofrio said. “They click the little icon saying ‘I can’t access my e-mail’ and it comes into our ticket counter. We basically become their IT staff. We’ve got a whole team of engineers waiting to solve these problems.”
For D’Onofrio, switching to a managed services model does more than speed up the process of tech support. It also saves the company gas money by keeping more staff in the office and off of the roads.
“I get to sign the reimbursement checks for people driving around the county all week,” he said. “It’s just not cost effective anymore.”
With fuel prices consistently rising and the retail market for technology changing due to Internet sales, D’Onofrio said the whole company is shifting toward the computer service industry.
“Two years ago it was maybe 10 percent of our business and a year from now I expect that it will be 75 percent of our business,” he said.
No matter what shifts occur in the technology sector this year — be it in Web development or repair services — you can almost be sure that the trends will shift again. Such is the manner of technology.



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Thursday, February 7, 2008

Just a quick link!

Here is a get list of the best 100 Mac applications. Anyone thinking of switching should check it out!
Top 100 Mac Apps




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Friday, February 1, 2008

New "Current Deals" Section on www.nwcomputer.us



Notice the new button on http://www.nwcomputer.us/? We have just added a regularly updated deals section. Now when you get curious in the middle of the night about what kinds of sale we are having you dont have to deal with the nightmares and cold sweats while you wait until morning to find out.

Check it out from the link on the home page or go directly to it here: Deals

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